Paddle provides software-as-a-service companies a single, all-in-one payments-related technology stack. Its commerce layer offers a preferred checkout experience that helps convert inbound leads; its finance layer provides a single solution for checkout, invoicing and subscription; and its data layer gives users upsell insights.
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Payments-related technology stack
A company’s technology stack is more than just the programming languages, databases, and operating systems used to create software. It also includes a variety of tools that enable businesses to market, automate payments, and manage their invoices. These tools range from internal communication platforms like Trello and Harvest to project management tools like Slack and GitHub.
Paddle provides payment infrastructure for software companies, acting as a merchant of record (MOR) to take care of everything from checkouts to subscriptions and sales tax compliance. It also handles revenue recognition, and offers a suite of features designed to counter customer churn. It can also help companies offload sales tax liability by taking care of all the calculations and filings for them.
Some of the most popular tools that integrate with Paddle include Salesforce Sales Cloud, Zapier, Xero, NetSuite, and ChartMogul. This allows users to easily connect their financial systems and reduce the time they spend managing payments.
The commerce layer at paddle provides a headless API that lets you make any page or native app shoppable. It handles everything behind the scenes to maximize payment performance and operate with full integrity. It also supports subscriptions to increase customer retention and build brand community.
Subscriptions are a great way to increase customer acquisition and retention, make purchase forecasting easier, and build a stronger brand community. Commerce Layer makes it easy to set up and manage subscriptions with any frequency.
Whether your customers are shopping on their mobile devices, through voice or wearable technology, or in your physical stores, omnichannel commerce is the key to increasing revenue and loyalty. Commerce Layer enables you to take advantage of these trends with the Paddle Gateway, a merchant of record (MoR) that simplifies digital products sales, global payments, tax management and regulatory compliance.
Paddle offers SaaS companies an all-in-one commerce platform to build, scale and deliver their software products. Its features include a payment gateway (multiple payment methods and currencies), merchant account, subscription management, revenue recovery, reconciliation, and tax.
Its all-in-one solution is a great fit for small to mid-market companies, and its strength in currencies, tax and compliance make it a strong choice for international expansion. In addition, it helps to improve conversion and payment acceptance rates by reducing checkout friction.
By using Paddle’s Merchant of Record model, n8n is free to focus on its product and go-to market strategy without worrying about sales tax compliance. Paddle assumes responsibility for registration, filing and remittance of global taxes, plus it protects sellers from liabilities, penalties or fines worldwide. In addition, Paddle unifies SaaS revenue streams to provide a single source of truth and simplified reporting. This allows n8n to boost net revenue retention and grow its customer base.
Paddle provides a ready-to-go payments infrastructure that lets you focus on your product. They handle everything from global sales taxes and currencies to revenue recognition. They can also help you with payments UX flows and integrating them into your website. Their customer support team is also top notch.
A data layer translates the events on your website or product into a form that can be used by various tools, such as Google Analytics and your tag management system. It does this by creating an array of objects that are tagged with a set of keys and values. The value of these objects is tool-agnostic and generic, meaning that they can be used by different tools with the same naming conventions.
A data layer makes it easier to implement custom tracking and optimize your site, as well as improve the user experience through personalization campaigns. It also simplifies further execution of custom events and can make your tracking more reliable.