Mielle has carved out a distinct space in the textured hair community with effective products made from quality organic ingredients. Co-founder Monique Rodriguez is a former nurse who draws on her healthcare background to formulate effective natural products for women with curly-to-coarse textures.
To continue to grow, Melvin needs reliable systems that can keep up with ecommerce sales and inventory trends. Mielle recently moved to NetSuite ERP(opens in new tab), a robust system that gives a holistic view of the business.
1. Strengthens Hair
Mielle Organics was founded in 2014 by Monique Rodriguez after her healthy hair care regimen for her tailbone-length hair became somewhat of a craze among her social media followers, per the company’s website. The brand has since become a leading go-to for textured hair, thanks to its products that feature natural ingredients and inspirational educational content.
This includes the Rosemary Mint Strengthening Hair Oil, which has received positive reviews from customers who claim to have seen new growth and thicker hair lines with regular use. Some even credit the product with reducing dandruff and improving the health of their scalps.
But others say the oil is too heavy, especially for low porosity hair. (Mielle’s website recommends sectioning the hair and applying the oil to the length of the strands, focusing on ends.)
2. Nourishes Hair
When you use the rosemary mint oil in your hair routine, it helps to nourish your strands so they can stay healthy and strong. The oil is also great for moisturizing your scalp and preventing dryness.
The product gained popularity in late December when TikTok creator Alix Earle endorsed it to her more than 3 million followers and claimed to have experienced “tremendous hair growth” after using it for only a month. Since then, the product has sold out online and in stores.
While many Black consumers are thrilled about the newfound interest in Mielle products, others worry that the brand will be compelled to raise prices and reformulate their formulas to attract white buyers. It’s a concern that’s not without precedent: Shea Moisture, which was also acquired by a massive conglomerate in 2015, has already done so.
3. Moisturizes Hair
Winter is a time of dry air, which creates a whole new set of problems for those with textured hair. Whether you choose to rock protective styles like braid-outs and twist outs or heat-style your tresses, adding products that are rich in moisture can help keep them healthy and moisturized.
Our Babassu Oil Mint Conditioning Sulfate-Free Shampoo cleanses impurities while infusing your strands with essential nutrients and moisture, while our Mongongo Oil Protein-Free Hydrating Conditioner helps lock that moisture in for long-lasting softness. Pair one of these Mielle Organics products with a pre-poo treatment for best results. You can also use our Rosemary Mint Daily Styling Creme to tame frizz and offer hold without weighing your hair down. This double-duty creme will give you beautiful, bouncy curls and gorgeous style definition.
4. Helps Reduce Frizz
It’s safe to say that almost everyone has dealt with frizzy hair. One of the ways to help control it is to use a leave-in curl definer that improves detangling and reduces frizz, such as Mielle’s Rosemary Mint Curl Smoothie.
This product is a favorite among curly-coily naturals and has been featured in popular TikTok videos from influencers like Danielle Athena. Many of the positive reviews on Amazon cite “tremendous hair growth,” thicker edges, and less shedding as a result of consistent use.
It is also a must-have for do-it-yourselfers who want to encourage strong hair development and heal their scalp with natural ingredients. This oil is made with a combination of organic oils that boost blood flow, strengthen strands of all hair texture types, and add shine.
5. Enhances Shine
Mielle products are designed to nourish and enhance shine, especially for those with low porosity hair. Their gentle cleansers and lightweight formulas help to detangle hair and prevent protein build-up.
The brand also offers curling custards and defining gels that help to soften and define your natural texture without leaving it stiff or crunchy. They contain nourishing ingredients like slippery elm and marshmallow root to help detangle your hair, making it easier to manage and style.
One of the best mielle products for natural hair is the Rice Water Shine Mist, which can be used on wet or dry hair to refresh your look and add shine. It’s infused with rice water and yuzu, both of which are rich in vitamins and minerals that help to strengthen the hair and increase manageability.