The Dutch start-up Pieter Pot delivers groceries using reusable glass jars, which reduce the amount of packaging waste. This helps to prevent carbon dioxide emissions.
Founded in 2019, Pieter Pot has been scaling up quickly. It recently raised a EUR9 million funding round to help it expand its service across Europe.
Pieter pot offers consumers a way to reduce their packaging waste by replacing tins, plastics, and wrappers with glass jars that are reusable for each order. This is a sustainable solution that will help to save the environment while making shopping easier and more convenient.
The Dutch startup was founded in 2019 by Jouri Schoemaker and Martijn Bijmolt. The zero-waste supermarket delivers a wide range of food and non-food products in reusable jars that are collected, washed and refilled with another order.
With the help of this system, Pieter pot has been able to eliminate more than 3 million single-use plastic packages. The company also aims to reduce the amount of waste by one million packaging units per month in 2022.
This circular approach is resonating with consumers, who find it very attractive. The founders of Pieter pot are working hard to grow their business, and they are targeting major conventional and online-only supermarkets in the Netherlands.
Pieter Pot is a Rotterdam-based e-grocery shop aiming to reduce plastic waste and create circular economy initiatives. It delivers groceries next-day in fully reusable containers and has been collecting and washing its packaging since founding in 2019.
The company says it wants to change the way the food industry delivers goods, as well. It’s already working with fast-moving consumer goods companies (FMCGs) to deliver their products in reusable jars.
For example, Kraft Heinz has partnered with Pieter Pot to deliver ketchup, mayonnaise and chocolate sprinkles in a jar. It hopes to expand the system and create an end-to-end circular grocery experience.
Pieter Pot collects empty containers, washes them and refills them – a process that eliminates the need for plastic packaging entirely. The company is able to do this through its unique technology and infrastructure.
Dutch startup Pieter Pot believes that it can solve the problem of single-use packaging by delivering groceries in reusable jars. Customers can then send their empty jars back to the company, which will wash and refill them.
It’s a circular solution that saves CO2 and prevents more than 1.6 million single-use plastic packages, says the company. The Rotterdam-based startup recently raised a EUR9 million seed round, led by ETF Partners and supported by SHIFT Invest, the Future Food Fund and IQ Capital.
The service is currently available in the Netherlands, with 30,000 consumers on a waiting list. The EUR9 million in funding will allow it to scale across Europe and serve more customers.
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Dutch startup Pieter Pot launched a zero waste supermarket in Rotterdam, Netherlands, in 2019. The company’s consumers buy groceries through a convenient deposit and delivery system, only using packaging that is reused after they return it to the store.
The company’s founders Jouri Schoemaker and Martijn Bijmolt want to create a circular, zero-waste system that helps consumers reduce their impact on the environment. It does this by filling products in reusable glass jars and delivering them to its customers.
The jars are filled with food and non-food items from both Pieter Pot’s private label and well-known A brands. Empty jars are returned and washed, creating a circular process that reduces plastic waste. The jars are then stored in a storage hub where they can be reused again. Pieter Pot hopes to provide a blueprint for sustainable delivery and encourage the industry to adopt similar principles.